The Spark
While studying at FIDM, our founder, Jim, encountered a wake-up call in the form of a Tim Gunn headline: "Designers refuse to make clothes to fit American women. It’s a disgrace." The article exposed a harsh reality: while the average woman wore a size 16–18, the industry chose to stop at 12.

The Mission
For Jim, this wasn't just business—it was personal. He remembered the sting of childhood teasing and the frustration of clothes that never fit his body or his spirit. He spent years feeling like fashion wasn't "for him." But then he realized: Fashion isn't about fitting into a mold; it’s about transformation. It’s the ability to speak volumes without saying a word.

The Brand
Driven by a refusal to let "standard" sizing dictate style, LIVD was born. We are a family-owned boutique dedicated to the idea that curves deserve more than just "coverage"—they deserve high fashion. From elevated daily basics to the bold, experimental pieces other retailers are too afraid to carry, we’re here to ensure you never have to settle again.